NIKE
Nike Presents: Queen’s Court—an experiential, competition-based activation designed to engage young athletes, excite fans, and solidify Nike as the home of the women’s game
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Come up with a big PR-worthy experiential idea for Nike that encourages young girls to get into basketball.
Maintain The Hype
a 226% increase in WNBA viewership on ESPN, with significant spikes in key events like the WNBA Draft (2.4M viewers, +328% vs. 2023) and the WNBA All-Star Game (3.4M viewers, +305% vs. 2023), showcasing a growing audience and demand for women’s basketball.
The hype is here—now is the time to build sustainable platforms that keep fans engaged and invested in the WNBA’s future.
Nike Presents: Queen’s Court is visually outlined with the five-day structure of the experiential event, detailing the competition format from ball handling challenges to a 3v3 championship game, with a focus on skill development, WNBA mentorship, and scholarship opportunities.
How This Experiential Works
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How This Experiential Works |
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Contestants compete in a timed obstacle course tests dribbling speed, control, and decision-making. Best times advance to next round.
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Players compete in a rapid-fire 3-point shootout. Players with best score advance.
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Competitors face off against a WNBA legend—trying to block, steal, and force missed shots
Scoring System:
1 point for a contested miss.
2 points for a steal.
3 points for a blocked shot.
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Finalists compete in a structured 5v5 scrimmage, showcasing team play, IQ, and leadership. The best 6 players performance advance to championship.
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A final 3v3 championship game determines the winners of Queen’s Court. 3 players celebrate as a team. Fan-voted MVP Award candidate is announced.