Obey Your Thirst

As part of my work at WPP’s VML, I contributed copy across a range of social-first executions, helping express Sprite’s “cool cousin” tone of voice. My work spanned trend-driven content, creator-led ideas, and conversational Threads, all rooted in cultural relevance and platform-native behavior.

Using UGC of a couple on a date night that speaks to our late night snacking audience.

AD: Eden Hambric
Copy: Travell Johnson

One of our creators Shema was able to capture some content during a Anthony Edwards away game that resulted in some cool, fashion-forward content for our feed.

AD: Eden Hambric
Copy: Travell Johnson

@sprite

Which homie are you?

♬ original sound - Sprite

Copy (In-Frame): Travell Johnson
Post Copy: Jon Colón

@sprite

This ain’t your average spicy bowl.

♬ original sound - Sprite

A viral Chicago-based trend where local vendors were selling Louisiana-style spicy bowls, we decided to activate on what a “spicy Sprite bowl” would look like.

AD & Copy: Travell Johnson

Angel Reese was traded from Chicago Sky to Atlanta Dream that shook up WNBA Threads. Let’s activate on it.

Using UGC to match a B&W edit design while highlighting Sprite’s green brand identity.

AD: Eden Hambric
Copy: Travell Johnson

Using UGC of a photoshoot in a grocery store to make a cool edit that aligns with our intrinsic, fashion/hypebeast audience .

AD: Eden Hambric
Copy: Travell Johnson

Creator, Dallas activates on the ‘What’s In My Bag?’ trend by using stop-motion style transitions to showcase fun, fashion-forward content


Copy: Travell Johnson

@sprite

Certified thirst trap.

♬ original sound - Sprite

A quick reveal of Sprite in the 3 different bottling options: glass, can, 20 oz bottle

Copy: Travell Johnson

@sprite

Sip as needed.

♬ Veeze x Lil Yachty x Detroit Type Beat "Zen - ZoBeats

A viral trend that centers around fashion/lifestyle influencers humorously claiming “doctors” recommended buying green accessories, items, beverages

AD & Copy: Travell Johnson

JAY-Z’s 3 surprise anniversary concert tour dates in NYC has over 800k people seeking access to pre-sale and general admission queue lines.

Using UGC to illustrate a unique visual style where Sprite is highlighted in the art piece.

AD: Isa Hage
Copy: Travell Johnson

Using a visual viral trend that highlights a subject’s OOTD and takes a closer look in on accessories that the subject is donning to appeal to our fashion audience.

AD: Isa Hage
Copy: Travell Johnson

Creator Dallas breaks the frame by simulating a pour of Sprite into a glass she’s holding for another OOTD-themed piece of content

Copy: Travell Johnson

@sprite Backseat spill session @Shema Love ♬ hip hop beat with bass(1325081) - Beats by METCH

Shema links up with a friend for a dilly-dally in Los Angeles

Post Copy: Travell Johnson

@sprite

Tapped in.

♬ Patterop sound etc - amuri

A visual mechanic that uses a laptop’s trackpad as a menu navigation tool by tapping it.

AD: Eden Hambric
Copy: Travell Johnson

Ryan Coogler’s quote from Amy Poehler’s interview is going viral for revealing he likes to mix & match soda fountain drinks.

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